""Nowadays, the experts do not believe in the pure creative acts. ¿In what sense?, in the sense that the creative act is always a social act and it has to be socially integrated. The Picasso´s picture "Las Señoritas de Aviñón" was impossible to be understood as a creative act while it was hanging in the artist’s studio wall facing backwards. Van Gogh was not creative until he was accepted as an artist. The conclusion is that is necessary the influence over other people by the individual for him/her to be considered as a creative person.
An person can be a great painter, or an excellent writer, or a fantastic mathematician, but if the "society doormen" do not give the way, nobody will consider him/her as that, and so the creativity will be useless. For the creativity "to be", it has to be socially integrated.The social filters are the critics, the teachers, the experts, the commercial industry.... Nobody would consider that Carlos Martinez is a creative person. Who is Carlos Martinez? What has he done?Which is his job? Who has spoken with him? Is he a writer or a pianist?
Carlos Martinez has no influence at all and nobody consider himself a creator. For this reason it is spoken nowadays that an essential characteristic of creativity is the "capacity to sell" or more correctly the capacity to convince. If the society is not convinced the creative act does not exist. And here it is the problem: to convince the actual society is very difficult, because our society is stitched to economical aspects which drive to profit generation""
Extracted from the book: "The Soul is in the Brain" by Spanish writer Eduardo Punset